Increasing not just number of donors, but also ACTIVE donors
Posted: Tue Jul 28, 2020 2:06 am
As I posted in this tweet of mine (see screenshots of graphs posted there), one can clearly see in the Aggregate Teams Summaries of the EOC site that the weekly number of (cumulative?) total users SIGNED UP with Folding@Home has very significantly RISEN during the recent lockdown period -- which is obviously a (very) "Good Thing™"!
But, it also seems that the weekly number of ACTIVE users began to steadily decrease very shortly after hitting its peak -- which is NOT so good.
I would recommend that in parallel to continuing efforts to sign up additional new donors, we should also be making an effort to persuade existing donors to remain as active as possible. And given that the number of active donors seems to be declining, it would be wise to launch some sort of investigation to understand and analyze the root cause behind this negative trend, as well as a campaign to try and reverse it.
Perhaps it would be possible to send out emails to donors who now show up as "inactive" (at least to those who had previously signed up for a Passkey?), asking to fill out a short survey investigating the reason why that donor is no longer active?
But, it also seems that the weekly number of ACTIVE users began to steadily decrease very shortly after hitting its peak -- which is NOT so good.
I would recommend that in parallel to continuing efforts to sign up additional new donors, we should also be making an effort to persuade existing donors to remain as active as possible. And given that the number of active donors seems to be declining, it would be wise to launch some sort of investigation to understand and analyze the root cause behind this negative trend, as well as a campaign to try and reverse it.
Perhaps it would be possible to send out emails to donors who now show up as "inactive" (at least to those who had previously signed up for a Passkey?), asking to fill out a short survey investigating the reason why that donor is no longer active?